BRANCH/ADRP Member Page

Optimized Platelet Program

Statistical Analysis of donor base and voice of customer integration to identify and convert best whole blood donors into apheresis (platelet, plasma and double red cell) donors.

ADRP Optimized Platelet Program - Discount Sheet

Optimized Platelet Program Overview

 

Additional Programs for ADRP Members

On-The-Floor Conversion Program

Develop and implement a collection staff-driven program to convert whole blood donors to apheresis on same day.

On-the-Floor Overview

Donor CARE: Collection Staff Customer Service Training

Program dedicated to enhancing the donation experience through staff education and empowerment.  Donor retention is directly tied to experience and this results-driven program focuses on critical touchpoints with the donor.

Recruitment Systems Audit

Field Recruitment audit/assessment of current state.  Develop and facilitate roadmap to increase growth, efficiencies and participation using metrics-based performance tools and donor group analysis.

Annual List Development Program

Provide targeted lists of whole blood donors for conversion to apheresis annually and manage marketing program.  The Optimized Platelet Program, annualized as a "booster shot" to your base.