Optimized Platelet Program
Statistical Analysis of donor base and voice of customer integration to identify and convert best whole blood donors into apheresis (platelet, plasma and double red cell) donors.
Optimized Platelet Program Overview
On-The-Floor Conversion Program
Develop and implement a collection staff-driven program to convert whole blood donors to apheresis on same day.
On-the-Floor Conversion Program Overview
Donor CARE: Collection Staff Customer Service Training
Program dedicated to enhancing the donation experience through staff education and empowerment. Donor retention is directly tied to experience, and this results-driven program focuses on critical touchpoints with the donor.
Recruitment Systems Audit
Field Recruitment audit/assessment of current state. Develop and facilitate roadmap to increase growth, efficiencies and participation using metrics-based performance tools and donor group analysis.
Annual List Development Program
Provide targeted lists of whole blood donors for conversion to apheresis annually and manage marketing program. The Optimized Platelet Program, annualized as a "booster shot" to your base.