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In this data set, that range is over 30% from highest to lowest performing teams. This lack of consistency directly impacts donor return intent. https://images.squarespace-cdn.com/content/v1/5892b2b1e58c62319359b2e7/1552010196636-B0C4DHGME9WZ2Y761105/Process+1.png Experience - From Good to Great: How Critical Collection Staff Interactions Increase Donor Retention https://images.squarespace-cdn.com/content/v1/5892b2b1e58c62319359b2e7/1552013065832-KTEDKSVKXCO8I4KMOOHJ/Return2.png Experience - From Good to Great: How Critical Collection Staff Interactions Increase Donor Retention Question styles matter. Simple ‘Yes/No’ questions won’t reveal deeper donor motivations. Typically, over 90% of donors would answer “Yes” to a positive experience. But in this instance, there’s a marked change when we look at their intent to return on a Likert scale style question: Donors who rate a “Strongly Agree” positive experience will indicate a return intent 2 to 3 times higher than those who just choose “Agree.” https://www.branch-consulting.com/about daily 0.75 2021-05-27 https://images.squarespace-cdn.com/content/v1/5892b2b1e58c62319359b2e7/1487221051646-XZEIWLMORUR5CXKQR1OK/image-asset.jpeg about - 90,000+ Customers Surveyed https://images.squarespace-cdn.com/content/v1/5892b2b1e58c62319359b2e7/1487221455166-ISZ0BWWY2MC1YPR1DQ36/branch-service-number-images-half1.jpg about - 28% Increased Customer Participation https://images.squarespace-cdn.com/content/v1/5892b2b1e58c62319359b2e7/1487221388177-RLINR7GMYS03K01RB8ME/image-asset.jpeg about - 25% Increase in New Customer Return Rates https://images.squarespace-cdn.com/content/v1/5892b2b1e58c62319359b2e7/1622130568096-957FGXGSDD5FU9FDNE3I/Head+Shot1.JPG about 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Let us measure your donor’s experience and provide you with an overview of your center. 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